Product Launch & Press Event

A product launch at sea stands out from the crowd. The setting is unusual, the light is changing, the experience stays in memory. The journalists and influencers invited will talk about it longer than with yet another land-based event.

The service

We design the event from A to Z: sunset cruise, welcome on deck, product presentation, at-sea demonstration, cocktail dinner, dedicated press area, interview facing the horizon. Everything is coordinated with your communication agency or project manager.

The format

• Capacity: 30 to 80 guests depending on the yacht hired (single or multi-hull).
• Customisable staging: branding, kakemonos, lighting, signage.
• Coordination with your PR / comms / influencer agency for the run-of-show.
• Possibility of dedicated press area with dedicated Wi-Fi and power outlets for media.
• Photographer and videographer as options, drone depending on weather and regulations.
• Management of mooring authorisations and cohabitation with other vessels.

Why on board

The yacht format is rare in brand events. It takes the press out of the hotel-restaurant routine, creates a moment of respite and attention, and generates immediately identifiable visual content. For a premium launch, it is the setting that moves the product into another category.